Many people use soundtracks to relate to personal problems. We create music that is relatable to people who live the crazy life, so that you can connect, vibe and get inspired through your journey of life.

"La Vida Loca" translates to "The Crazy Life", originated from artist I.Y, and producer Marco Finesse. Their personal stories of adversity are shared through the La Vida Loca brand.

LVL is a Canadian record label founded in 2019 by recording artist I.Y and producer Marco Finesse based in Ottawa, Canada.